Stop with the Social Media Filler Content Already 

Why Effective Social Media Engagement Matters in the Mortgage Industry 

Social media has become an integral part of our daily lives, and the mortgage industry is no exception. With so many professionals and consumers active on platforms like Facebook, Instagram, X and TikTok, it is crucial for mortgage companies to leverage the power of social media to engage with their target audience effectively. However, it is important to remember that successful social media strategies must prioritize content that is tailored to the needs and interests of the target audience. Get ready to explore the significance of effective social media engagement in the mortgage industry, as well as how to craft engaging content for social media platforms. 

The Repetitive Nature of Generic Social Media Holidays 

Many marketers resort to using popular social media holidays, such as National Donut Day or World Smile Day, as a way to fill their content calendars. While these holidays may seem like a fun and easy choice, they often become repetitive and lack meaning. Posting about these generic holidays offers little value to the target audience and fails to capitalize on the unique opportunities that the mortgage industry can bring. 

If you decide to use these “filler content” holidays, it is important to do so strategically. The content should be insightful and engaging while adding value to the holiday by supporting a cause or promoting community engagement, for example. 

What if Someone Created Targeted Social Media Holidays? 

Everyone loves free donuts and fun holidays, we’re guilty too! Let’s not get rid of those holidays entirely – but what if there was a way to include the mortgage industry in the mix? Introducing Mortgage Social Media Holidays from Mortgage Advisor Tools! These holidays are specifically tailored to the mortgage industry, making them more engaging and relevant to the target audience. 

For example, on National Mortgage Branch Manager Day, mortgage professionals can create enticing and engaging content by showcasing their favorite mortgage branch manager. We have a lot to celebrate in the industry and it’s time to shift away from the doom and gloom. By tagging industry superstars in the posts, they can encourage widespread sharing and generate excitement among their followers. This not only boosts engagement but also highlights the positive company culture and strengthens connections with both colleagues and clients. 

Celebrating these mortgage-specific social media holidays allows mortgage companies to not only engage their audience but also promote their industry expertise. By posting about National LOS Day with an informative take on the topic, mortgage companies and vendors can gain credibility and trust from prospects and clientele. Mortgage Holidays offer a unique opportunity to stand out in a crowded digital landscape. 


It’s Time to Try Something New: Mortgage Industry Social Media Holidays 

The mortgage industry has long needed a fresh approach to social media marketing. By introducing purposeful holidays tailored to the mortgage landscape, companies can break free from the cycle of generic content and establish a deeper connection with their audience. Celebrating these holidays allows for the promotion of industry expertise, the cultivation of company culture, and enhanced engagement. Together, let us embrace the power of purposeful holidays and revolutionize the mortgage industry for the better. 


Explore our Mortgage Social Media Holidays Calendar