PRMG: Pioneering Marketing Tech and Automation in the Mortgage Industry
In an engaging episode of Mortgage Tech Talks, we had the pleasure of delving into the innovative world of performance marketing within the mortgage industry. Robin Clayton, the Director of Performance Marketing at Paramount Residential Mortgage Group (PRMG), joins us to share a wealth of insight that’s shaping the future of mortgage technology.
A Strategic Approach to Marketing Technology
PRMG may be known for its robust lending services, but behind the scenes, there’s a technological dance of precision and strategy performed by an impressive array of marketing tech tools. With 86 active vendors and another 81 on deck, Clayton oversees a complex ecosystem. Her role goes beyond managing these tools; she eyes the holistic impact, including digital marketing across social media and ensuring that their Customer Relationship Management (CRM) systems fire on all cylinders.
Automation: The Unquestionable Imperative
Sifting through the opportunities in the mortgage technology landscape, Clayton emphasizes automation as a clear winner. In an industry that’s becoming increasingly complex, relying on loan officers to perform manual data entry or manage cumbersome processes just isn’t sustainable. Instead, PRMG strives for a tech stack that operates silently in the background, allowing leads and meetings to appear organically in their originators’ workflow. It’s about the seamless experience, embedding technology so deeply that its presence is virtually unnoticed, yet its benefits omnipresent.
The Human Element in Technology
Despite the heavy reliance on technology, Clayton accentuates the importance of a technology’s ability to enhance — not replace — the human aspect of mortgage lending. The dream tech stack is one where the loan officer isn’t bogged down by tech, yet they’re fully empowered by it to focus on what really matters: the clients.
The Future is Integrated and Cohesive
Looking forward, PRMG eyes a future where borrowers’ experiences are unified across all touchpoints — from the first brand exposure to post-loan communications. This vision requires technology that doesn’t just solve isolated problems but weaves a cohesive narrative throughout the borrower’s journey.
Implementing New Tech: An Inclusive Initiative
When incorporating new tech, PRMG adopts a careful, phased approach characterized by trials and extensive support. Holding the hand of stakeholders during the initial stages is critical for long-term adoption. It’s not about grand launches but rather about meaningful integrations into daily operations, proving value every step of the way.
Final Reflections and the Road Ahead
As Clayton articulately puts forward, technology must be leveraged as a transformational force that optimizes, not complicates, processes. Through automation and strategic technology partnerships, PRMG is setting an example of how mortgage lending not only survives but thrives in a tech-forward market.
Our talk with Robin Clayton is a resonant reminder of the power behind tech-enriched mortgage lending, emphasizing efficient automation, human-centric service, and an interconnected future in the mortgage industry. As we continue to explore the intersection where mortgage meets technology.
