Recording videos is an excellent way for Loan Officers to build trust with potential borrowers. It allows them to show that they’re knowledgeable and approachable. And it can help potential borrowers feel more comfortable working with a Loan Officer.
Here are three things you can do to record authentic video content.
1. Talk to your audience: Let them know who you are and why you’re the best person to help them with their mortgage needs.
2. Be yourself: People want to work with someone they can trust, so your videos must be authentic.
3. Keep it real: Don’t try to script your videos too much. The best videos are those where you seem like you’re just talking to a friend.
Start creating consistent video content to be top of mind. It’s a great way to build trust with potential borrowers and show them that you’re knowledgeable about the loan process. Use these tips to get started, and you’ll be on your way to creating great video content that will help you close more loans.